CRANK was launched in early 2021 with one mission, and one mission only. Music with no BS. Independent and emerging artists, risk takers, boundary breakers and the creators behind the music are all at the core of what we do.
We don’t care about how many likes or streams you have, or the name drop of a label you’re signed to. We sure don’t believe that the song you released more than 2 weeks ago is now too old to be covered. None of that will determine whether we should cover you. If we like the music, we’ll cover it. Simple.
crank
/ (kræŋk) /
noun
- a person who has strange or unusual ideas and beliefs